5 Benefits of Outsourcing your Social Media Content as a Small Business
Small business owners are well versed in the struggle of doing it all. You have to be a CEO, CFO, Head Marketer and Sales Lead all rolled into one. It’s a fulfilling but busy life. Deciding to handover the reigns to someone else, even in one area of your business can bring a mix of feelings: excitement, anxiety, hope, apprehension, or all of the above and everything between.
To help you take out the emotion and focus on the facts, I’ve broken down how outsourcing social media can help small business owners.
1. Comprehensive, Present and Consistent
Your kids are asking what’s for dinner, your partners asking where their wallet is and you’ve been so busy you haven’t had the time for a cup of tea, let alone to check your business’ socials. Finding time to both run and market your business can feel impossible.This is where outsourcing comes in. Ensuring your business is a consistent, lively and present contributer to its community can feel impossible when your time is split trying to deliver your mission, products and services alongside this. A social media agency or freelancer takes care of every aspect of your social media. They’ll give you the same hands on, above and beyond experience you seek to deliver to your clients. How your audience understand your personality, values, how they form their opinion of you, are all largely based on your social media. So having an expert bring a comprehensive, present and consistent presence to your socials is invaluable. Showing up shouldn’t be something you have to compromise on. It’s a necessity.
2. It’s time saving
Time and money can feel like a constant trade off. If you’re like me you know the feeling — lots to do but not enough time to do it. Creating high-quality social media content is time consuming. Outsourcing it means you no longer have to: - Research topics, competitors, trends etc- Ideate within your niche - Draft and redraft SEO optimised captions that are the perfect mix of conversational and professional- Lose an evening to taking photos and filming videos- Lose another evening to editing those videos In larger companies social media is a job preformed by an individual or sometimes an entire team, so outsourcing to a social media agency or freelancer frees up your time to focus on running your business.
3. Friendly, Expert Advice
No one knows your business better than you, so outsourcing to a stranger can feel nerve-wracking. But speaking from the other side of the glass, I’m excited to know you, listen to your expertise and use it to add my own creative flair to your content. Content Marketers bring years of experience and professional development to the table. They aren’t coming to create something new, but rather enhance what you already have. When small businesses outsource their social media marketing to a content marketer it simply means allowing someone to view your marketing through an expert lens and make tweaks to optimize your content and get you closer to your goals.
4. Strategic and Analytical Content
Utilising social media successfully feels like trying to solve a riddle. The analytical side of socials can be overwhelming. Outsourcing to a content marketer to shift this off your plate can be a bit of a relief. Professional content marketers are able to interpret social media data and use it to identify gaps in your content, as well as what’s captivating your audience and what areas need to be improved. They make your analytics work for them, using them to inform your strategy. A content marketer will apply the data they gathered to your content, adjusting your plans to ensure you are always putting your best foot forward when it comes to your social media.
5. Professional services means professional equipment
When you hire a professional to take care of your social media content you can expect their creative process to include creative tools. You save money of video editing software, on photo editing software, on tripods, gimbals, mics, professional cameras etc. By hiring an expert you only need to make one investment into your marketing: them.
When you hire a professional to take care of your social media content you can expect their creative process to include creative tools. You save money of video editing software, on photo editing software, on tripods, gimbals, mics, professional cameras etc. By hiring an expert you only need to make one investment into your marketing: them.